Engage for Good by the Cause Marketing Forum: Full Schedule

8:00am PDT

WORKSHOP (8am-12pm): Business Leader Summit (Separate fees apply)

This closed-door, business-only session provides you with a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit.

Moderated by EFG President David Hessekiel, this highly interactive session emphasizes group discussions and problem solving. Session highlights will include:

Employee Engagement — Increasingly important on most company priority lists, creating effective programs that attract participation, build morale and make a difference is tough work. Boston Beer Company’s Risa Sherman offers insights based on her company’s journey.

Making the Business Case — One of the common, unspoken secrets in our field is how difficult it can be to get C-suite leaders to attach solid business goals to social initiatives. Rodan & Fields’ Kari Hayden Pendoley helps us tackle the issue of getting the buy-in to create truly sustainable programs.

What’s Your Issue? — Based on a pre-conference survey of summit participants, we’ll reveal the hot topics and break into interest groups for frank, constructive discussions led by Reingold's Pat Nicklin.

Speakers

David Hessekiel

President, Engage for Good

Engage for Good President (formerly Cause Marketing Forum) David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.In the months after 9/11, he identified a growing... Read More →

Kari Hayden Pendoley

Director of Social Impact and Head of the Prescription for Change Foundation, Rodan + Fields

Kari Hayden Pendoley leads the Prescription for Change® Foundation, the philanthropic arm for Rodan + Fields® which is the #1 fastest growing skincare brand in the US over the last five years. Kari’s background includes 16 years of experience in marketing, public relations, business... Read More →

Risa Sherman

Head of Philanthropy and Cause Marketing, Sam Adams

For two decades, Risa Sherman has helped companies, brands and nonprofits advance their missions and differentiate themselves through breakthrough cause campaigns and public-private partnerships. Her areas of expertise include strategic philanthropy, cause marketing, public/private... Read More →

Wednesday May 31, 2017 8:00am - 12:00pm PDT
State (3rd Floor)

Workshop, Corporate

8:00am PDT

WORKSHOP (8am-12pm): Corporate Alliances 101 for Nonprofits (Separate fees apply)

Want to “get in the game” or increase your success at building alliances with corporations? This four-hour class provides the solid foundation you need.

Rich with case studies, this powerful program covers critical issues including:

- Setting goals and expectations
- Achieving organizational buy-in
- Prospecting and getting meetings
- Creating winning proposals and closing deals

A perennial favorite, this workshop has provided hundreds of nonprofit executives with valuable tools for launching and improving their corporate programs.

Speakers

Maureen Carlson

CoFounder, Chief Strategy Officer, Catalist

With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have... Read More →

Brittany Hill

Co-Founder/Chief Innovation Officer, Catalist

As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is... Read More →

Wednesday May 31, 2017 8:00am - 12:00pm PDT
Randolph (3rd Floor)

Workshop, Nonprofit

8:00am PDT

WORKSHOP (8am-12pm): Nonprofit Leadership Summit (Separate fees apply)

(Open only to full-time, senior nonprofit executives)

Experience this popular, closed-door gathering exclusively for senior nonprofit executives interested in frank, private discussions of common challenges, and new ideas from industry leaders.

First, we will delve into national/affiliate dynamics and explore ways to foster better coordination from partner cultivation through program execution. To enrich our discussion, a panel of veteran program leaders including Christy Hartsell, National Director, Field Corporate Relations for the American Heart Association and Jim Hammelev, Director of Corporate Initiatives for the Alzheimer's Association and Cari Crady, Senior Director of National Corporate & Cause Development at the Arthritis Foundation will share their perspectives and For Momentum’s Mollye Rhea, the summit moderator, will premiere the results of an industry survey.

Then we’ll hear about the latest legal issues such as internet and social media promotions and unrelated business income tax from Karen Wu, partner at Perlman and Perlman. We’ll leave plenty of time for Karen to address your legal questions.

Finally, we’ll engage in discussion of evolving and expanding needs for effective employee engagement programs with TEGNA Media’s Robbin Steed who brings special insight from her role as chair of Atlanta’s Corporate Volunteer Council.

This valuable opportunity to bond with and learn from your colleagues at other organizations only comes once a year: Don’t miss it!

Speakers

Cari Crady

Senior Director - National Corporate & Cause Development, Arthritis Foundation

Cari is the senior director of national corporate and cause development at the Arthritis Foundation. Cari’s 20+ years of leadership experience within the health care and nonprofit industries also includes work at the American Heart Association, the American Cancer Society, the Hanley... Read More →

Jim Hammelev

Director, Corporate Initiatives, Alzheimer’s Association

Jim is Director, Corporate Initiatives, at the Alzheimer’s Association, the leading voluntary health organization in Alzheimer's care, support and research. Jim has 25+ years experience in developing and growing long-standing relationships with companies, individual donors and volunteers... Read More →

Christy Hartsell

VP, Corporate Partnerships & Co-Marketing, Truth Initiative

Christy joined the nonprofit industry in 2010 after 20+ years in the media where some of her accomplishments include building the internet advertising business for The Washington Times and new business ventures for USA TODAY such as content licensing, airport stores, books, magazines... Read More →

Mollye Rhea

Founder and President, For Momentum

When Mollye Rhea founded For Momentum in 2003, she recognized that she was leading one of very few agencies that specialized in cause marketing. Since then, as cause related marketing and corporate social responsibility (CSR) have grown to a $2.6B industry, For Momentum has grown... Read More →

Robbin Steed

VP/Community Relations & Sales Marketing, The Networks of 11Alive WXIA-TV, WATL-TV

Responsible for providing business, civic and philanthropic leadership for TEGNA Media's Atlanta’s properties (WXIA-TV/NBC, WATL-TV, My Network, 11Alive.com) throughout the Atlanta marketFocus on strong communication and integration among our company’s products; community relationships... Read More →

Karen Wu

Partner, Perlman + Perlman

Karen I. Wu is a partner at Perlman & Perlman, LLP, a nationally recognized law firm serving the philanthropic and social enterprise sector. Karen advises nonprofit organizations as well as for-profit businesses on emerging issues involving cause marketing and corporate philanthropy... Read More →

Wednesday May 31, 2017 8:00am - 12:00pm PDT
VanBuren (3rd Floor)

Workshop, Nonprofit

11:00am PDT

1 on 1 Consulting

Reserve a 20-minute session to speak with an expert. Free with registration, but slots are limited and advanced sign up is required.

Wednesday May 31, 2017 11:00am - 1:00pm PDT
Burnham Ballroom (4th Floor)

Networking

1:00pm PDT

Opening Address: Then and Now

Engage for Good President David Hessekiel opens our 15th anniversary conference with a reflection on the evolution of life at the intersection of purpose and profit.

Speakers

David Hessekiel

President, Engage for Good

Wednesday May 31, 2017 1:00pm - 1:10pm PDT
Grand Ballroom JW Marriott

Keynote

1:10pm PDT

The Engage for Good Coaching Challenge sponsored by LeadDog Marketing Group

Partnership, mentorship and cooperation are critical to realizing our purpose objectives. Up2Us Sports CEO Paul Caccamo leads us in an inspiring activity to expand our relationships and commitments to supporting our colleagues.

Speakers

Paul Caccamo

Executive Director, Up2Us Sports

Paul Caccamo is a 25-year veteran of the non-profit sector and one of the founders of the Sports-Based Youth Development Movement. He has helped to establish numerous nonprofits that focus on youth development, sports and physical activity, and education. He lectures and writes on... Read More →

Wednesday May 31, 2017 1:10pm - 1:35pm PDT
Grand Ballroom JW Marriott

Keynote

1:35pm PDT

Business on a Mission: A Global View

A key player in the creation of the Lifebuoy handwashing campaign -- considered by some the world’s best corporate social program - Andy Last has deep experience and strong opinions on how businesses can do well by doing good. Author of Business on a Mission and co-founder of the agency salt, Andy joins us from the UK to share lessons on how businesses - and their nonprofit partners - can succeed by tackling social causes.

Speakers

Andy Last

CEO, Salt

Andy Last is the author of Business on a Mission: How to Build a Sustainable Brand – www.salt-communications.com/businessonamission. He co-founded salt in 2000, one of the first companies in the UK to be accredited as a B-Corporation. He advises brands and organisations on how... Read More →

Wednesday May 31, 2017 1:35pm - 2:00pm PDT
Grand Ballroom JW Marriott

Keynote

2:00pm PDT

Focus on Consumer Engagement: Conversations with Target & Susan G. Komen

During our two days together, each general session will focus on a different element of engaging for good. We’ll start by exploring the evolution of consumer-facing initiatives with executives from two early winners of the Golden Halo Award: Target and Susan G. Komen for the Cure

Speakers

Christina Alford

Senior Vice President, Development, Susan G. Komen for the Cure

As senior vice president, development for Susan G. Komen®, Christina Alford is responsible for leading Komen’s Development, Major Gifts, CRM, Direct Marketing and Donor Services teams.Alford brings to Komen more than 14 years of fundraising experience. She was Executive Vice President... Read More →

Jennifer Silberman

Chief Sustainability Officer, Target

Jennifer Silberman is Vice President and Chief Sustainability Officer for Target. She leads the company’s commitment to create a positive economic, social and environmental impact on the local and global communities it serves. She has direct responsibility for wellness, sustainability... Read More →

Wednesday May 31, 2017 2:00pm - 2:50pm PDT
Grand Ballroom JW Marriott

Keynote

2:50pm PDT

Networking Break

Wednesday May 31, 2017 2:50pm - 3:10pm PDT
Grand Foyer

Networking

3:00pm PDT

Red, Blue or Purple: Creating Social Impact that Resonates in a Divided Country

The 2016 election made it abundantly clear that it is perilous for companies and causes to employ a “one size fits all” approach to social impact initiatives. Good Scout Group’s Philips McCarty, Rally’s Latia Curry and Edelman's Anne Erhard will explore strategies for engaging people with “red” and “blue” attitudes and then lead a hands-on exercise to better equip us all to work in this challenging environment.

Speakers

Latia Curry

Principal, Rally

After almost 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is channeling her wide breadth of experience into laser-focused messaging and communications campaigns as a Principal at RALLY. Latia currently leads communication campaigns... Read More →

Amy Lukken

Joyologist, Tito’s Handmade Vodka

“Choose to be happy. Love and joy are the inevitable result”After 15 years as an executive at a Fortune 500 company Amy arrived at a truth which would shape the rest of her life and the lives of all those around her…People are the number one asset in any company AND managing... Read More →

Philips McCarty

Founder & Principal, Good Scout Group

Philips McCarty has created and executed strategies for some of the nation’s most notable social impact and cause campaigns including Feeding America’s Pound for Pound Challenge, St. Jude Children’s Research Hospital’s Thanks & Giving, Nationwide Insurance’s Make Safe Happen... Read More →

Wednesday May 31, 2017 3:00pm - 3:50pm PDT
Grand Ballroom JW Marriott

Keynote

4:00pm PDT

Networking Break

Wednesday May 31, 2017 4:00pm - 4:15pm PDT
Grand Foyer

Networking

4:15pm PDT

BREAKOUT: How to Find and Connect with the Right Partners

In this high-energy session, Catalist’s Maureen Carlson and Brittany Hill will share five best practices for identifying, selling in and creating right-fit company/cause alliances. Then you’ll watch three pre-selected nonprofits pitch a corporate panel and critique their efforts. You’ll leave with a winning approach to finding your next perfect partner!

Speakers

Maureen Carlson

CoFounder, Chief Strategy Officer, Catalist

Brittany Hill

Co-Founder/Chief Innovation Officer, Catalist

Wednesday May 31, 2017 4:15pm - 5:30pm PDT
Burnham Ballroom (4th Floor)

Breakout, Skill-Building

4:15pm PDT

BREAKOUT: Peer-to-Peer, Crowdfunding and Sweepstakes, Oh My!

A growing wave of cause initiatives have successfully leveraged peer-to-peer, crowdfunding and other forms of online fundraising to raise serious money. Get the inside scoop from leaders of Cycle for Survival (Memorial Sloan-Kettering’s Katie Klein and Equinox’s JJ Hendershot) and online sweepstakes harnessing the power of celebrity influencers (Bad Robot’s Rebecca Goldman and Omaze’s Ryan Cummins).

Speakers

Ryan Cummins

Co-Founder, Omaze

Ryan Cummins is the Co-Founder of Omaze, a charitable fundraising platform that offers the chance to win once-in-a-lifetime experiences. Since it's launch, Omaze has partnered with the world’s biggest influencers, from Bono to Robert Downey Jr., Jennifer Lawrence, Star... Read More →

Rebecca Goldman

Director of Good Robot, Bad Robot Productions

Rebecca Goldman is the founding director of Good Robot, the in-house social action division of Bad Robot Productions. At Bad Robot, she has spearheaded a number of philanthropic campaigns, including the launch of Star Wars: Force for Change in partnership with Disney and Lucasfilm... Read More →

JJ Hendershot

Director of Philanthropy, Equinox

JJ is the Director of Philanthropy for Equinox. Working in the fitness industry for over two decades, she has dedicated her adult life to physical and mental well being through positive thinking, fitness, and community support. She holds a Master’s Degree in Education and numerous... Read More →

Katie Klein

Director, Cycle for Survival, Memorial Sloan Kettering

Katie Klein is the Director of Cycle for Survival, the movement to beat rare cancers. Part of Memorial Sloan Kettering Cancer Center (MSK), Cycle for Survival is recognized as one of the fastest-growing athletic fundraising events in the country. About half of all Americans with cancer... Read More →

Wednesday May 31, 2017 4:15pm - 5:30pm PDT
Lincoln (3rd Floor)

Breakout, Trend

4:15pm PDT

BREAKOUT: Roll Up Your Sleeves Case Study: A Delicate Issue

American Eagle Outfitters’ Marcie Eberhart leads the first of three highly interactive “Roll Up Your Sleeves” sessions. Marcie will share a challenge AEO’s Aerie intimate apparel brand faced in its work to combat eating disorders. You’ll partner with others to surface possible solutions and then compare your ideas with the approach that AEO actually took in a lively group discussion.

Speakers

Marcie Eberhart

Director, American Eagle Outfitters Foundation, American Eagle Outfitters

Marcie Eberhart joined American Eagle Outfitters in 2004 as director of the American Eagle Outfitters Foundation. In her role, Marcie oversees all aspects of charitable giving including foundation grants, national charity partnerships, cause related marketing and employee volunteerism... Read More →

Wednesday May 31, 2017 4:15pm - 5:30pm PDT
Jackson (3rd Floor)

Breakout, Hands-On

4:15pm PDT

BREAKOUT: Skeptics to Advocates: Building Consumer Trust

It’s not getting any easier to persuade consumers that company/cause relationships are authentic and impactful. Armed with insightful new research, Allison & Partners’ Scott Pansky and Katie Malark along with Walmart’s Mia Warner and Children’s Hospital LA’s Dawn Wilcox and Comic Relief's Brooke Wood share best practices including harnessing the power of influencers.

Speakers

Katie Malark

Senior Director, Research, Allison + Partners

Katie is an analytical, research-focused communications professional with six years of agency experience. As Senior Director, Research, Katie manages the Research + Insights team at Allison+Partners, providing clients with in-depth knowledge on industries, trends, and audiences, to... Read More →

Scott Pansky

Co-Founder, Senior Partner, Allison + Partners

A nationally recognized leader in cause-related marketing, Scott has more than twenty-five years of experience working with brands on corporate social responsibility and thought leadership programs. He has developed internal communication strategies, community outreach programs... Read More →

Mia Warner

Senior Manager, Community, Walmart

Mia serves as Senior Manager at Walmart, where she leads the company’s work around the customer and associate engagement under the Walmart Giving Community pillar. She manages the nation’s largest cause marketing campaigns for Feeding America and Children’s Miracle Network... Read More →

Dawn Wilcox

Vice President, Corporate Partnerships, Children's Hospital Los Angeles

Dawn Wilcox is vice president of Corporate Partnerships at Children’s Hospital Los Angeles. In this role, she oversees Corporate Partnerships, Children’s Miracle Network Hospitals, Hollywood Cares for Kids and All Stars for Kids (uniting sports team and athletes in support of... Read More →

Brooke Wood

Director of Communications, Comic Relief

Brooke Wood is the Director of Communications for Comic Relief Inc., the charity behind the Red Nose Day campaign to end child poverty. Red Nose Day has raised over $1 billion globally since its inception in the UK in 1988, and over $60 million in the US since its launch in the market... Read More →

Wednesday May 31, 2017 4:15pm - 5:30pm PDT
Madison (3rd Floor)

Breakout, Trend

5:30pm PDT

Opening Reception

Enjoy a cocktail and debrief from the afternoon's learnings with colleagues as you recharge for the evening programming.

Wednesday May 31, 2017 5:30pm - 6:30pm PDT
Grand Foyer

Networking

6:30pm PDT

Opening Dinner and Golden Halo Award for Nonprofit: WE

Hear about a unique charitable model as WE’s Craig Kielburger shares the story of their innovative nonprofit/social enterprise hybrid empowering youth to make a difference at home and abroad alongside corporate partners like Allstate, Microsoft, Unilever and Walgreens.

Speakers

Craig Kielburger

Co-founder, WE

Craig Kielburger is a social entrepreneur and the co-founder of a family of organizations dedicated to the power of WE, a movement of people coming together to change the world. Along with his brother Marc Kielburger, Craig co-founded WE Charity, which provides a holistic development... Read More →

Wednesday May 31, 2017 6:30pm - 8:30pm PDT
Grand Ballroom JW Marriott

Keynote

8:30pm PDT

15th Birthday Party Time

Join us for our 15th Anniversary celebration over dessert and drinks and take advantage of creative ways to Engage for Good from our partners at LifeStraw, World Bicycle Relief, TOMS, KaBOOM!, JetBlue and Planet Fitness.

Wednesday May 31, 2017 8:30pm - 10:00pm PDT
Burnham Ballroom (4th Floor)

Networking

8:00am PDT

Exhibit Hall Breakfast

Thursday June 1, 2017 8:00am - 8:30am PDT
Grand Foyer

Networking

8:30am PDT

Golden Halo Award for Business: Allstate

Allstate strives to improve the quality of life for millions of Americans through their commitment to communities through their focus on domestic violence and youth leadership. SVP Vicky Dinges shares how they bring their ‘Good Hands’ motto to life.

Speakers

Victoria Dinges

Senior Vice President, Corporate Relations, Allstate

As a Senior Vice President of Corporate Relations at Allstate Insurance Company, Vicky Dinges brings the “Good Hands” to life in communities across the U.S. Vicky helps inspire a purpose-driven culture through her leadership of strategic employee communications. She takes a human... Read More →

Thursday June 1, 2017 8:30am - 9:00am PDT
Grand Ballroom JW Marriott

Keynote

9:00am PDT

Focus on Purpose & Employee Engagement with PwC

PWC’s Shannon Schuyler shares strategies for embedding purpose into employee experiences in a manner that yields measurable and meaningful business and social impacts.

Speakers

Shannon Schuyler

Chief Purpose Officer, Corporate Responsibility Leader, PricewaterhouseCoopers

Shannon Schuyler is a Principal with PricewaterhouseCoopers LLP (PwC US) and serves as the firm's Chief Purpose Officer and Corporate Responsibility (CR) Leader. She is also the President of the PwC Charitable Foundation, Inc.A strong voice in the global business community, Shannon... Read More →

Thursday June 1, 2017 9:00am - 9:30am PDT
Grand Ballroom JW Marriott

Keynote

9:30am PDT

Nudging for Good: The Route to Successful Corporate Social Marketing

How can brands help people turn their good intentions into pro-social actions? Leveraging a treasure trove of award-winning European campaigns, PRS IN VIVO’s Jonathan Asher will educate us on “nudging for good” as practiced by Heineken, Unilever, Procter & Gamble and more.

Speakers

Jonathan Asher

Executive Vice President, Perception Research Services

As Executive Vice President at Perception Research Services (PRS), the world’s leading shopper and packaging research firm, Jonathan manages several client relationships, supervises the Account Executive group and oversees the firm’s marketing efforts. Asher has over thirty years... Read More →

Thursday June 1, 2017 9:30am - 10:00am PDT
Grand Ballroom JW Marriott

Keynote

10:00am PDT

Networking Break

Thursday June 1, 2017 10:00am - 10:30am PDT
Grand Foyer

Networking

10:30am PDT

BREAKOUT: How to 10X the Impact of Your Cause Marketing with Content Marketing

SelfishGiving.com’s Joe Waters will look at the rise of "Cause Content Brands” and share best practices for creating and maximizing your content assets to build a uniquely loyal audience.

Speakers

Joe Waters

Founder & Blogger, Selfish Giving

I show nonprofits and businesses how to build win-win partnerships that raise money and change the world. I'm the blogger behind Selfish Giving and co-host CauseTalk Radio with Megan Strand. I'm the author of two books on cause marketing.

Thursday June 1, 2017 10:30am - 11:45am PDT
Burnham Ballroom (4th Floor)

Breakout, Skill-Building

10:30am PDT

BREAKOUT: Integrating Sports & Cause Marketing

Once isolated in different silos, more companies are making 1 + 1 = 3 by blending their investments in sports and cause marketing. LeadDog Marketing Group’s Dan Mannix moderates an exploration of best practices with Mastercard’s Mike Tasevski and U.S Fund for UNICEF's Caryl Stern.

Speakers

Dan Mannix

President & CEO, LeadDog Marketing Group

Dan Mannix is the President & CEO of LeadDog Marketing Group, a New York City-based integrated, experiential marketing agency that was named the “2016 Best in Sports Event and Experiential Marketing” by SportsBusiness Journal and a finalist for Cynopsis Media’s “Social Good... Read More →

Caryl Stern

President and CEO, U.S. Fund for UNICEF

Caryl M. Stern is the President and CEO of the U.S. Fund for UNICEF. Formerly the Chief Operating Officer & Sr. Assoc. National Director of the Anti-Defamation League (ADL), Caryl previously served as Dean of Students at Polytechnic University. A longtime Civil Rights & Human Rights... Read More →

Mike Tasevski

Senior Vice President of US Sponsorship, Mastercard

Mike Tasevski has been an accomplished senior business leader with a track record of advancements and accomplishments thru a very diverse career path involving a unique variety of business verticals; Restaurants community/Loyalty vertical/Sports industry and the banking community... Read More →

Thursday June 1, 2017 10:30am - 11:45am PDT
Jackson (3rd Floor)

Breakout, Trend

10:30am PDT

BREAKOUT: Powering Up Your Point of Sale Programs

Be among the first to hear the latest insights from the third ‘America’s Charity Checkout Champions’ survey, shared by EFG’s Megan Strand. Learn what’s working at the checkout - as well as where it’s headed - from GameStop’s Matt Hodges, Children’s Miracle Network Hospitals Clark Sweat and other powerhouse brands.

Speakers

Chris Doucet

Manager, Ace Hardware Foundation

Christine Doucet is Manager of the Ace Hardware Foundation, the official charitable arm of Ace Hardware. The Ace Foundation provides support and philanthropic opportunities to its consumers, retail store owners, vendors and team members to give back to local communities through... Read More →

Matt Hodges

Vice President, Corporate Communications & CSR, GameStop

Matt’s 20 year career with GameStop began in 1997 when he was hired as a staff accountant. He moved into the Investor Relations Dept. in 2004, two years after the company went public. In 2010, he added Meetings and Travel to his responsibilities. In 2011, the Public Relations... Read More →

Megan Strand

Communications Director, Engage for Good

Clark Sweat

Chief Revenue Officer, Children's Miracle Network Hospitals

As the Chief Revenue Officer for Children’s Miracle Network Hospitals, Clark Sweat leads a team dedicated to raising much-needed funds for 170 children’s hospitals across the United States and Canada. Clark has more than 22 years experience building partnerships to support children’s... Read More →

Thursday June 1, 2017 10:30am - 11:45am PDT
Madison (3rd Floor)

Breakout, Trend

10:30am PDT

BREAKOUT: Roll Up Your Sleeves Case Study: Experiential Marketing

Share Our Strength’s Jill Davis describes challenges in the transition from traditional event sponsorship to more complex and impactful experiential programs. You’ll team up with others to explore this topic and then compare points of view with the speakers in a lively group discussion.

Speakers

Colleen Crawford

Senior Vice President, Citigroup

Colleen Crawford is a senior vice president at Citi, the leading global bank with over 200 million customer accounts and business in more than 160 countries. Working within the Advertising, Media and Global Entertainment team, she is responsible for managing the U.S. Cards social... Read More →

Jill Davis

Senior Director, Corporate Partnerships, Share Our Strength

Jill Davis serves as the Senior Director of Corporate Partnerships at Share Our Strength, a national nonprofit that is ending childhood hunger in America through the No Kid Hungry campaign. Jill oversees the engagement of national corporate partnerships, including: cause related marketing... Read More →

Thursday June 1, 2017 10:30am - 11:45am PDT
Lincoln (3rd Floor)

Breakout, Hands-On

11:45am PDT

Exhibit Hall Break

Thursday June 1, 2017 11:45am - 12:15pm PDT
Grand Foyer

Networking

12:15pm PDT

Halo Awards Luncheon

Need case studies to support your own cause efforts? Look no further than this inspirational luncheon honoring the 2017 Halo Award winners. This year’s event promises to provide maximum fun at superhero-themed tables, along with competitive games and prizes!

Speakers

David Hessekiel

President, Engage for Good

Thursday June 1, 2017 12:15pm - 1:45pm PDT
Grand Ballroom JW Marriott

Keynote

1:45pm PDT

Exhibit Hall Break

Thursday June 1, 2017 1:45pm - 2:15pm PDT
Grand Foyer

Networking

2:15pm PDT

BREAKOUT: Cause Marketing Legal Issues

Get a high-value, high-energy introduction to key legal issues related to cause marketing campaigns from Greenberg Traurig’s Ed Chansky with plenty of opportunities for Q&A.

Speakers

Ed Chansky

Shareholder, Greenberg Traurig

Ed practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade- regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests... Read More →

Thursday June 1, 2017 2:15pm - 3:15pm PDT
Lincoln (3rd Floor)

Breakout, Skill-Building

2:15pm PDT

BREAKOUT: Going Global Panel Discussion

Corporate social initiatives that span borders can have global impact and face special challenges. The United Nations Foundation’s Caleb Tiller explores critical issues with Google's Daniel Harbuck and salt's Andy Last.

Speakers

Daniel Harbuck

Google Express Market Manager, Google

Daniel Harbuck innovates on Google's Social Good team to mobilize 1 billion people to be more sustainably generous. He loves building and leading teams, and finding the good in everyone.While at The Wharton School of the University of Pennsylvania, Daniel concentrated in marketing... Read More →

Andy Last

CEO, Salt

Caleb Tiller

Executive Director of Communications & Public Affairs, United Nations Foundation

Caleb Tiller is the United Nations Foundation’s Executive Director of Communications & Public Affairs, and brings over a decade of experience in communications, marketing and public relations to the position. He helps manage an award-winning team of more than 30 communicators, shaping... Read More →

Thursday June 1, 2017 2:15pm - 3:15pm PDT
Madison (3rd Floor)

Breakout, Trend

2:15pm PDT

BREAKOUT: The Lightning Round

Considered a conference highlight by many, join this fast-paced series of short talks featuring expert news you can use. Presentations include: Blackbaud’s Rachel Hutchisson on unleashing the power of the individual; Finish Line’s Marty Posch and For Momentum’s Rich Maiore on activating national campaigns on the local level; ProSocial Valuation Service Founder Lesa Ukman on valuing good; and DoSomething.org's Marly Leighton on Activating Millennials With Cause!

Speakers

Rachel Hutchisson

Vice President, Corporate Citizenship & Philanthropy, Blackbaud

Rachel Hutchisson is a respected executive experienced in building and leading CSR initiatives, forging strategic relationships and sharing expertise to further the field of social good. Her work puts her at the center of critical conversations driving social innovation. Rachel is... Read More →

Marly Leighton

Business Development Manager, DoSomething.org

Marly Leighton serves as Business Development Manager at DoSomething.org, the global not-for-profit that empowers young people to take action around causes they are passionate about. With over 5.5MM active members worldwide, DoSomething.org is the largest member organization for young people and social change. Marly manages corporate partnerships and fundraising events, and has secured cause marketing partnerships with CVS, Dollar General Literacy Foundation, Garnier, and other top youth brands. Prior to her role... Read More →

Rich Maiore

Vice President, For Momentum

Rich Maiore brings more than 20 years experience in marketing and communications with a track record of developing and implementing impactful global CSR programs for Fortune 500 companies and leading nonprofit organizations. Prior to joining For Momentum in 2015, Rich was a Senior... Read More →

Marty Posch

President, Finish Line Foundation

Marty Posch is in his sixth year as President of the Finish Line Youth Foundation, the non-profit arm of Finish Line, a premium retailer of athletic shoes, apparel and accessories. Posch and his team are located in Indianapolis at the Finish Line headquarters. Under his leadership... Read More →

Lesa Ukman

Founder, ProSocial Valuation Service

Thursday June 1, 2017 2:15pm - 3:15pm PDT
Burnham Ballroom (4th Floor)

Breakout, Trend

3:15pm PDT

Networking Break

Thursday June 1, 2017 3:15pm - 3:30pm PDT
Grand Foyer

Networking

3:30pm PDT

Emerging Models

Fueled by new thinking, new technology and new challenges, our sector is seeing new approaches emerge at an unprecedented rate. In this final session, we explore shared value and corporate advocacy.

Speakers

David Hessekiel

President, Engage for Good

Thursday June 1, 2017 3:30pm - 3:35pm PDT
Grand Ballroom JW Marriott

Keynote

3:35pm PDT

Shared Value Case Study: MasterCard Humanitarian Aid Solutions

MasterCard’s Nina Nieuwoudt describes how her company, in cooperation with multiple NGOs, is developing a sustainable business that provides people in crisis situations with improved access to aid through a single card.

Speakers

Nina Nieuwoudt

Senior Business LeadernHumanitarian & Public Sector Product Development, MasterCard

Nina Nieuwooudt is the Global Product Lead for Mastercard's Humanitarian & Public Sector Solutions. She focuses on the end-to-end-development, management and operation of Mastercard's solutions. Nina has been with MasterCard for five years, most recently in the North American Markets... Read More →

Thursday June 1, 2017 3:35pm - 4:00pm PDT
Grand Ballroom JW Marriott

Keynote

4:00pm PDT

Public-facing Corporate Advocacy: Challenges and Opportunities

Businesses have traditionally lobbied quietly on policy issues, but increasingly companies are taking public stands and engaging stakeholders. Rally’s Latia Curry and Mary Kay's Crayton Webb provide a road map with multiple routes for companies to incorporate advocacy into their purpose agenda.

Speakers

Latia Curry

Principal, Rally

Crayton Webb

Vice President, Corporate Communications & CSR, Mary Kay Inc.

Crayton Webb is Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas. He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and sustainability programs. Crayton... Read More →

Thursday June 1, 2017 4:00pm - 4:30pm PDT
Grand Ballroom JW Marriott

Keynote

4:30pm PDT

Looking Ahead

EFG President David Hessekiel brings our time together to a close with a look to the future.

Speakers

David Hessekiel

President, Engage for Good

Thursday June 1, 2017 4:30pm - 4:45pm PDT
Grand Ballroom JW Marriott

Keynote