After almost 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is channeling her wide breadth of experience into laser-focused messaging and communications campaigns as a Principal at RALLY.

Latia currently leads communication campaigns and projects for The California Endowment, Reddit, and NBCUniversal. She recently served as the lead on work for Google.org, Teach For America, Gap Inc., and The Shriver Report, created by Maria Shriver’s A Woman’s Nation. 

Previously, Latia worked as Senior Director of Partner Engagement and Special Initiatives at the U.S. Fund for UNICEF. She was responsible for creating, developing, and launching new ways to engage corporate partners including American Airlines, UPS, and Giorgio Armani Beauty. She also served as the lead campaign manager for America’s oldest youth movement, Trick-or-Treat for UNICEF, overseeing all marketing, communications, and programmatic elements for the national campaign.

Latia has also founded and run her own strategic communications firm, Statement, where she developed and implemented communications plans for nonprofit clients around their corporate partnerships. Latia has held roles at consumer marketing agency PowerPact, integrated communications agency SS+K, The Coca-Cola Company and as an appointee of the Governor of New York.